Wedding Blues

The new color for the modern Groom

Blue. The Blues. Blueberries and Bluebirds. Blue suede shoes (suddenly cool again?) and the deep blue sea. Blue sky thinking and nothing but blue skies do I see. The most popular dress shirts (not to mention white) are a seemingly endless variety of blues, and the multiple variations of denim blue are perhaps the most widely worn colors on the planet by men and women of all ages. By long-standing-tradition, the color pink is associated with young girls and blue – baby blue in particular – with boys. Though according to color expert Kate Smith, “blue is the least ‘gender specific’ color, having equal appeal to both men and women.”

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The Foundation of a Better Fit

Try this on for a concept: An undershirt that fits as well as your perfectly tailored custom dress shirt.

Keeping with the theme of choosing fabrics that best fit your look and lifestyle, what could be more foundational than the undergarment? Men’s underwear doesn’t get the same attention as a Victoria’s Secret prime time fashion show (probably best to keep it that way), but that doesn’t mean nothing is happening to update the look and feel of men’s underwear. Men’s underwear is undergoing a serious revolution due to technological innovation and a proliferation of new brands.

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Choosing the Best Fabrics for your Look and Lifestyle

Fill in the blank: “The touch, the feel of ________, the fabric of our lives!”

Did you get it right away? It may depend on your age. Complete with a catchy tune that has been updated for each successive generation (and that is probably now playing in your mind. You’re welcome!), the familiar sentence is the slogan for a long-running ad campaign of the trade organization, Cotton Incorporated. For most of us, the fabrics of our lives include cotton, several other natural fibers and an assortment of synthetics. During the next two or three weeks we will put some focus on fibers and fabrics, and how to choose the fabrics that are best suited for your chosen look and lifestyle.

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New math applied to Sportswear: 3 + 1 = 5

Getting dressed for your summer weekends and down-time has never been so easy… and stylish.

The Question:
“What can I wear that with?”
I hear that from customers all the time. Most men are reluctant to buy a shirt that they can wear with only one particular jacket or pair of pants. If we buy a new sport jacket we want to make sure that we have at least two pants and three or four shirts that will look good with it. It’s important to make sure that the new wardrobe investment won’t spend most of the time just hanging in the closet or neatly folded in a drawer.
Since it’s summertime, and you’re going to be casually dressed for warm weather as much as possible for the next ten weeks or so, we have an idea that will make it almost too easy to answer “what can I wear that with?” and have you always looking good.

The Solution:
Three shirts + One pair of shorts = Five distinctly different looks.

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