Own the Night

“This is a midnight show, fellas,” said Sinatra to the members of the Tonight Show Band. “You only go out in daytime with these gray suits.” Whether by the commanding influence of his mother, pure instinct, or keen observation, Sinatra lived by a code that included well-understood rules of decorum. Gray suits and brown shoes were fine for daytime wear, but never after six. He also knew that how he dressed was fundamental to setting the tone for each performance and every moment of his life. Sinatra always owned the night!

Sinatra Charm

Classic and Confident

Viva Espana!

Electric Blue

Once you know the rules, then and only then are you free to bend or extend the rules. A gray suit at night? With black accoutrements the gray suit successfully escapes the boardroom. It’s a new day, Old Blue Eyes! A dinner jacket several shades brighter than the customary midnight navy? When of classic design, paired with simple elements, it beams; it shines, making a confident statement. Oh, and it’s fun too!

When you know how to do it right, you gain a freedom to push the limits in ways that always meet with good favor. Since the 16th century, thanks to Castiglione, the Italians have known this acquired sensibility as sprezzatura: ability possessed, devoid of pretension, exercised to perfection with no apparent effort. Develop it for yourself and you too will own the night….and the day for that matter.

Bring on the night!


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